In 2017, Kia Portugal was the official car of Lisbon's Festas Populares — the city's beloved June street festivals. The brief was to celebrate this partnership through a press page. The solution was a hand-crafted illustration bringing together the Kia Rio and the most iconic symbols of the festivities: sardines, colour, and the spirit of Lisbon. Watercolour splashes were used to represent the one element that makes the party truly come alive — the people.