For the launch of the new Kia Picanto in Portugal, Kia partnered with MTV Insomnia to create an activation targeting a younger audience. The campaign centered around an interactive platform — mypicanto.pt — where participants could customize their own Picanto model and accumulate points through social media engagement, MTV Insomnia party entries, and test drives at official Kia dealerships. The winner took home a brand new Picanto just in time for the holiday season, with over 2,600 entries and 21,000 social media followers reached.